Writing a Rigorous Problem Brief
A one-page brief backed by a small evidence pack
Session 7 · October 20, 2026
Learning objectives
- Write a one-page problem brief
- Back it with quotes, data, and competitive gaps
Tangible output
A one-page problem brief with a small evidence pack
Completion criteria
- Brief is one page
- Evidence pack includes quotes, data, and competitive gaps
Material
In this session:
- Structuring the brief
- Building the evidence pack
Checking for material…