Light GTM
Who hears about it first, how, and what makes someone actually want it
Session 20 · January 19, 2027
Learning objectives
- Think through who would need to hear about the idea first
- Identify what would make someone actually want it
Tangible output
A short go-to-market note (not a pricing or channel strategy)
Completion criteria
- First audience identified
- Motivation to adopt described
Material
In this session:
- Who hears about it first
- What makes someone want it
Checking for material…