What Makes People Say Yes
Write a value proposition in one honest sentence
Session 14 · December 8, 2026
Learning objectives
- Learn what a value proposition is, in plain language
- Write a one-sentence value proposition for your idea
Tangible output
A one-sentence value proposition
Completion criteria
- Value proposition names the customer and the benefit
- Tested by saying it out loud to a partner
Material
In this session:
- What makes someone say yes
- Writing your value proposition
- Testing it out loud
Checking for material…