Testing Your Business Idea
Show the business sketch to real people, not just the product
Session 15 · December 15, 2026
Learning objectives
- Show your business sketch to 2-3 real people
- Ask whether they'd actually pay or use it, and why
Tangible output
Recorded reactions from 2-3 real people about your business idea
Completion criteria
- 2-3 people shown the sketch
- Reactions written down, including any 'no' and why
Material
In this session:
- Showing the sketch
- Asking the hard question
- Recording honest reactions
Checking for material…